matchstick monkey

Matchstick Monkey

Matchstick Monkey is a baby brand, focused on making teething trouble a thing of the past. It offers fun, ergonomically-designed teethers, which help provide comfort and relief at every stage of teething.

The UK-based brand was founded by mum-of-three Katie Windridge. While struggling to massage her daughter's gums without getting badly bitten, she decided to invent a solution of her own, and Matchstick Monkey was born. The core teething product is safe and easy to hold, and babies love it. This has led to a rise from humble beginnings to becoming a multi-million-pound, award-winning global brand.

"Matchstick Monkey is a really exciting brand to be collaborating with, and one that I have had my eye on for a while. I'm delighted to be teaming up again with Touker and the team to take Matchstick Monkey to the next level. I'm keen to create new valuable inroads for the brand, including tapping into new international markets."

Tej Lalvani

a system


Splento is the 'Uber for photography' - opening up professional photography and videography to be as easy as hailing a cab. They help businesses to sell more with great visual content and create the memories and stories that humanity remembers.

In just 4 years they have grown exponentially and have attracted many significant corporate clients such as Google, Visa, Facebook, Investec and Gucci to name just a few.

From conferences and weddings to start-up team photos and marketing photography, Splento is the easiest way for businesses and individuals to get their professional photos and videos done and delivered.

"Very excited to be investing in Splento and its platform, with the opportunity to disrupt the photography and video booking sector. We aim to build on the key partnerships to substantially reduce friction and ensure a much better experience with standardization of quality in the industry."

Tej Lalvani

a system


ASYSTEM is a health and wellbeing brand designed for men, with a product range spanning supplements, vitamins and personal care, with a focus on skincare. They use the best natural products, backed up by the latest science, to help men look, feel and perform at their best .

The California-based brand was founded by Josh LeVine and Oliver Walsh. Observing that men were underserved in the wellness and skincare space, they built a brand for men that's modern, inclusive and aspirational. The core product is a subscription service that delivers daily nutrition pills and skincare products.

“There's a clear opportunity in the male wellbeing industry, especially in skincare, and ASYSTEM are well-placed to make a big splash in this growing market. As a fan of wellbeing and a strong believer in the power of vitamins and supplements, the brand immediately struck a chord with me. I'm looking forward to helping ASYSTEM grow their customer base, here in the UK and internationally.”

Tej Lalvani

Hanna Sillitoe

Hanna Sillitoe

Hanna Sillitoe is a health brand, focused on providing exceptional skincare. It offers botanical skin and hair care, wellbeing retreats and online coaching.

The company was inspired by Hanna’s own struggles with effective skincare. Since the age of 15, she had struggled with severe acne, eczema and psoriasis. After being offered a chemotherapy suppressant drug by her doctor, she dramatically changed her diet and lifestyle and began to see rapid improvements in her skin. Through Hanna Sillitoe, she wants to help customers take charge of their skincare, and to help educate people about the importance of the products we put on (and into) our bodies.

“It’s fantastic to be part of Hanna’s journey into the skincare industry. She has a wonderful brand, which compliments a lot of my work in Vitabiotics, and we share a strong belief in the importance of great products and a healthy lifestyle. Though it’s still early days, I see very strong potential for the company.”

Tej Lalvani

look after my bills

About Look After My Bills

Look After My Bills is a new free service that cuts your gas and electricity bills without you having to do a thing. A two minute sign up then you're automatically moved to the best deal from a decent supplier. When that deal ends you are automatically switched to another deal so you are always saving.

As of November 2018, Look After My Bills is the largest auto-switching service in the country with over 85,000 people signed up since its launch in January 2018. It has already saved the British public £10 million on their energy bills and moved over £50 million in energy custom. On average people are saving £253 per year. 10% are saving over £450.

"It's great when a company comes into the Den to pitch a product that answers an age-old problem. Henry and Will really impressed both Jenny and I with what they've created with Look After My Bills. They have completely streamlined and disrupted a day-to-day issue that we are all far too familiar with."

Tej Lalvani

Wool Couture

About Wool Couture

Wool Couture is a leading designer and retailer of luxury yarns, DIY knitting and crochet kits, and DIY weaving and macramé kits. The company creates stylish, unique kits that are innovative, accessible and ready to make for today's busy committed crafter and casual creative; and to inspire and nurture artisans in their own handmade journey. Its high quality range of pure merino wool also come in giant balls of yarn that make knitting fun and faster to create your ideal piece of accessory.

"Claire has built an impressive brand in Wool Couture. She took a hobby and turned it into something accessible for a new generation to enjoy – to reinvigorate the art of knitting. I am confident that Wool Couture will continue to grow in a niche market and incredibly excited to be on this journey with Claire."

Tej Lalvani


About T-Plus Drinks

A range of super teas containing functional herbs, natural fruit flavours and vitamins, T-Plus is a new generation of vitamin super tea. The brand combines green tea with herbs, fruit flavours and nine essentials for detox, immunity and energy.

“Vitamin infused tea is something we have been considering for a long time at Vitabiotics, so when James presented the product range in the Den, I was immediately interested in becoming a partner. So far I'm really impressed with what the business has to offer and I'm very excited about T-plus becoming a long term partner of Vitabiotics.”

Tej Lalvani


About Air Agents

Air Agents is a London-based short-lets management company, managing properties on behalf of corporate clients and individual owners, offering an exceptional service for both owners and guests.

The company was founded in October 2015 by friends Fran Milsom and Mark Hudson after both had travelled South America, staying in holiday rentals and noticing a lack of consistency and quality in the accommodation. Whilst loving the Airbnb ethos and experience, they recognised a need for management companies to increase standards, provide consistency to consumers and further create amazing experiences for guests, hence Air Agents was born.

The company has experienced rapid growth since it began and now manages nearly 650 properties throughout London with plans to increase this to 1,500 by the end of 2018.

"I am thrilled to be involved in a project as exciting as AirAgents. The business model is exceptionally clever to support a company like Airbnb during its boom, It's a startup that is scalable and takes away the headache of dealing with short-term lets from landlords. I do see great things for the future of the brand."

Tej Lalvani


About ShakeSphere

ShakeSphere is the ultimate shaker bottle that deals with all the problems of making a workout protein shake, by using its patented capsule shape to do the mixing in a flash and more effectively.

The centrifugal force breaks down protein in seconds, so no powders get stuck in the corners or on mixing accessories - as there aren't any. What you're left with is a clean bottle with no remnants of protein powder left behind, saving you money, cleaning time and avoiding the accompanying potent smells!

Its convenient leak proof design also allows you to store your vitamins and supplements in an unique rotating pill section while also providing a screw off storage section hold your powders or snacks.

"I'm delighted to be investing in a unique British design invention. As a protein shake drinker myself, I can see the huge benefits of having a shaker that is more convenient and easy to use. I have every confidence that ShakeSphere will do extremely well and be very popular amongst fitness fanatics and athletes alike. Give it a try and give it a shake!"

Tej Lalvani


About Popxo

Reaching 9 million users every month with over 102 million monthly engaged content views, POPxo is India's online community for women that deals everything from fashion, beauty, lifestyle, work, and more. It focuses on reaching the young women in India who are growing in confidence, in independence and in spending power.

Launched in March 2014, it's become the go-to lifestyle resource for woman aged 18-34.

"POPxo is a real testament to the growing empowerment of women in India and I'm extremely proud to be a backer of this project. It's always been a great pleasure to work with the entire POPxo team and with new technology at our fingertips, we're all very excited about where we're it can go next."

Tej Lalvani